We’ve both loved cameras and taking photos since we were young. Back then though, we took photos, had them developed and kept them because they meant something. They brought to life, in some tangible way, the memory of people, places and things we loved. We kept them and cherished them but they have become as much of a memory of the past as the images themselves.
Past Photos, Presently Forgotten
The two of us have a different experience with photos and our families. On one side there is an overabundance of photo albums (seriously, it’s a bit ridiculous) and a desire to document, record and treasure the events and people in our lives. On the other there is a more moderate approach with important photos of loved ones decorating the walls and fewer albums at the ready. Both of us have found a strong link to our past through these photos and a disparate situation in the present when it comes to how we capture and preserve our memories and experiences.
Sure we’ve got a whole lot of photos… and we mean A LOT. We’ve got terabytes worth of photos stored actually. Digital storage – the photo albums of the modern world… except, it’s not really a photo album, is it?
We probably see a tiny fraction of these photos ever again and we’re almost desensitized to the feelings of nostalgia they create should we decide to flick through the endless quantities we’ve amassed.
And we know we’re not alone.
Log onto any social media platform, snoop through anyone’s phone or just ask how many people need to store their photos online with a third-party. Photos are plentiful in the digital universe.
All this accessible photography makes it seem as though the way we collect memories and photos today is emotionless and sterile and seemingly lacking a human component. We post on Instagram for likes, we share on Facebook with a simple ‘post and forget’ attitude. We experience the world behind a lens, behind a phone, behind a screen. Wherever you are in the world, whether at home or abroad, we often have experiences that are void of a true connection.
The goal is to snap a photo, but to what end?
Capturing More Than Pictures
That’s why when we heard about the Fuji Instax, and had the opportunity to try it out thanks to FujiFilm, we were absolutely ecstatic. After trying it out, and having a ton of fun while we did, we’re upset we didn’t get in on the action when Fuji released their first Instax printer.
Here, finally, is a way to preserve those memories and digital photos in a tangible and enjoyable way. A way to bring that enthusiasm and connection back to the moments in our lives we choose to document, capture and preserve. Here, is a way to bring back what a photo used to represent – a connection to the past, a cherishing of memories and a joy of all things photography.
We’ve already written our review of the Fuji Instax SP-2 Printer but what it comes down to for us is not just how easy the app is to use (and it’s pretty darn user friendly) or how quickly we can print a photo (10 seconds to be exact) but how the printer has given us back something we didn’t acknowledge we had lost – the ability to bring back meaning to the way we capture our memories and a way to keep them visible and tangible in our minds and hearts.
Disclosure: I am participating in the FujiFilm campaign managed by SJ Consulting. I received compensation in exchange for my participation in this campaign. The opinions on this blog are my own.
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